#salesforce shield

[marketingkatalysts]

7 AI Trends in 2025: How Business Leaders can Adapt, Automate and Accelerate Growth

Artificial Intelligence (AI) has shifted from a futuristic buzzword to a core operational and strategic driver for B2B businesses. Halfway into 2025, the B2B landscape is witnessing an AI-powered transformation across every department, from marketing and sales to customer service, finance and product development.

According to McKinsey, generative AI alone has the potential to generate between $2.6 trillion to $4.4 trillion in global corporate profits annually.

Let’s explore the most impactful B2B lead generation strategies and business optimizations driven by AI in 2025, with practical insights for founders and tech leaders looking to scale.

1. AI Adoption: A strategic necessity

The adoption of AI in B2B operations is accelerating. A KPMG survey revealed that investor demands for AI deployment have risen sharply from 68% in late 2024 to 90% in early 2025. This surge underscores the critical role AI plays in driving business value and meeting stakeholder expectations. 

For B2B leaders, AI adoption is no longer optional. In fact, it’s essential for maintaining a competitive edge and scaling operations effectively.

2. Automation: Enhancing operational efficiency

Automation, powered by AI, is revolutionizing B2B processes. Companies are using AI to automate repetitive tasks, streamline workflows and enhance decision-making. For example, eBay has employed AI for over a decade to improve seller experiences. Their latest generative AI tools can now auto-generate product listings from photos, drastically reducing seller effort and time to market. In the manufacturing sector, AI-enabled predictive maintenance has helped reduce unplanned downtime by up to 30%, noted Deloitte. 

From finance to Supply Chain management, automation is increasing speed, accuracy and ROI.

3. Adaptation: Navigating the AI-driven landscape

Adapting to the AI revolution requires more than just tools; it requires transformation. Businesses must invest in upskilling their workforce, restructuring their data architecture and fostering a culture of innovation. The World Economic Forum predicts that 85 million jobs may be displaced by 2025. But 97 million new roles will be created and many of them will be AI-related.

4. AI in B2B Sales and Marketing

AI is transforming sales and marketing across the B2B funnel. Predictive analytics help identify and prioritize high-quality leads, while machine learning models personalize campaigns in real time.

A 2025 Salesforce study revealed that AI-qualified leads close 40% faster and result in 25% higher contract values compared to traditionally sourced leads. AI tools like ChatGPT, Clearbit and 6sense are enabling sales teams to forecast demand, personalize outreach and automate CRM updates at scale.

Get the latest AI powered marketing strategy from Katalysts.

5. AI-Powered Customer Service

AI is enhancing the customer experience like never before. AI-powered chatbots and virtual assistants now handle everything from tier-1 queries to personalized onboarding sequences. Tools like Drift and Intercom allow B2B companies to offer 24/7 support with minimal human intervention.

Research by Gartner has found that by the end of 2025, 70% of B2B customer interactions will involve some form of AI-driven automation, significantly improving response time and satisfaction rates.

6. Cybersecurity: AI as a Shield

With increasing digital complexity comes rising cyber threats. AI is playing a critical role in detecting and mitigating security breaches. Platforms like Darktrace and CrowdStrike leverage machine learning to monitor anomalies and intercept threats in real time.

IBM’s 2024 report noted that AI-integrated security systems reduce breach costs by $1.76 million on average. If you're scaling your B2B SaaS or fintech product, AI-enhanced cybersecurity must be built into your roadmap from Day 1.

7. AI Compliance and Ethics: Trust is the New Currency

As AI becomes deeply embedded in enterprise operations, ethical use and regulatory compliance are top priorities. With upcoming AI regulations in the EU, U.S and APAC regions, B2B organizations must ensure AI systems are transparent, auditable and fair.

In fact, a PwC report from Q1 2025 found that 64% of B2B leaders cite AI governance as a top-three challenge. Compliance is no longer a box-ticking exercise, it’s a strategic necessity that builds trust with customers, partners and regulators.

Therefore, in order to adapt, businesses must:

Establish AI governance frameworks and ethics committees

Document AI decision-making processes

Conduct regular algorithm audits to detect bias

Invest in explainable AI (XAI) to ensure transparency

What needs to be underlined here is that companies that proactively build ethical AI practices will gain a reputational and competitive advantage in the upcoming years. 

8. The Future: Embracing Agentic AI

Looking forward, B2B leaders must prepare for Agentic AI, i.e., AI systems capable of acting autonomously without predefined rules. Unlike today’s task-specific tools, agentic systems will plan, execute and adapt across complex operations, from supply chain to R&D. Although still in early stages, startups and enterprise labs are already experimenting with agentic models for automated compliance, logistics optimization and financial modeling. The time to understand and prepare for this shift is now.

Final Thoughts: Partner with Katalysts for AI-Driven Growth

As AI, automation and adaptation shape the future of B2B, one thing is clear: you can’t afford to fall behind. Katalysts helps forward-thinking companies like yours integrate cutting-edge AI tools and build scalable marketing strategies for tomorrow.

Ready to lead the AI revolution in your industry?

Partnering with Katalysts will provide you with a competitive edge within the industry by unlocking new growth and future-ready innovative marketing solutions through strategic branding.

Schedule a consultation with Katalysts today!

Source: This blog is first published on Katalysts.net

[techforce-services]

Building a Scalable CRM Solution from Day One with Salesforce for Startups

Introduction

A common conundrum faced by startups is the trade-off between rapid expansion and operational efficiency. The secret to success in such a cutthroat setting is to use the right tools right away. The foundation of this strategy is client Relationship Management (CRM) software, which enables businesses to manage client data, optimize sales efforts, and offer customized interactions. Salesforce's 2023 report indicates that 75% of startups with a good CRM solution grew at a pace 30% higher than their counterparts without one.

Salesforce, the creator of CRM solutions, provides startups unprecedented capability to develop an agile customer management platform. However, Salesforce has to be implemented in a correct manner so that one knows what the platform can accomplish and how it can help startups. Moreover, availing expert Salesforce Consulting Services can allow startups to leverage the guidance and strategy they need to realize the entire potential of the platform. In this guide, we’ll explore the technical and strategic aspects of building a scalable CRM solution with Salesforce, tailored for startups aiming to grow efficiently from day one.

What is Salesforce CRM?

Salesforce CRM is a cloud-based platform that helps businesses manage all elements of customer relationships. For startups, it serves as a central hub for sales, marketing, customer service, and analytics.

Technical Breakdown

Core Components of Salesforce for Startups

Sales Cloud: it monitors sales pipeline by tracking follow-ups on leads, opportunities, and accounts. For instance, startups can use Opportunity Stages to chart the sales process from prospecting through closure.

Service Cloud: It automates customer service through case management, self-service portals, and knowledge bases. Through the combination of Service Cloud and AI-driven Einstein Bots, startups are able to offer 24/7 support.

Marketing Cloud: Automates email campaigns and monitors engagement metrics. For example, a startup can use Journey Builder to send automatic onboarding emails to new customers.

Integration with Salesforce Tools

Startups can utilize tools such as Flow for automation, Apex for writing custom code, and Platform Events for synchronizing real-time data. For example, a startup integrating Salesforce with a payment gateway can utilize Platform Events to trigger invoices automatically when payment confirmation is made.

Key Terminology

REST API: Facilitates communication between Salesforce and other systems. A mobile application can, for instance, retrieve customer information from Salesforce using the REST API.

Governor Limits: The inherent limits in Salesforce prompt optimal use of resources. Startups have to optimize queries and not use too many APIs to comply with these limits.

Einstein Analytics: Salesforce's future-proof analytics platform delivers insights based on data. A startup can utilize it for forecasting sales patterns from past performance.

Why Use Salesforce CRM?

Closing Key Gaps

Integrated Data Management: Startups tend to have separate tools for sales, marketing, and support. Salesforce brings these processes together, removing inefficiencies.

Case Study: A retail startup had fragmented customer data scattered across spreadsheets and email platforms. Salesforce implementation brought their data together, enhancing customer segmentation and targeting by 40%.

Scalability: The majority of startups inevitably outgrow initial CRM solutions. Salesforce is scalable, supporting increasing data and user loads.

Scenario: A 200% per annum growing SaaS company used Salesforce's Enterprise Edition, allowing them to manage a tenfold increase in customer accounts without degrading the system.

Compliance Requirements

Salesforce provides functionality such as Shield Encryption and Audit Trails to support GDPR and HIPAA compliance requirements, which are critical for startups working in highly regulated industries.

Key Benefits of Salesforce for Startups

Extensive Customization: Salesforce's low-code capabilities such as Flow Builder enable startups to customize workflows without involving massive technical skills.

Example: A fintech startup developed a customized approval process for loan proposals and saved 25% of processing time.

Efficiency at the Center: Dashboards and reports deliver actionable insights, e.g., top-performing sales channels.

Fact: Businesses leveraging Salesforce Analytics experience a 34% boost in decision speed.

Integrated Ecosystem: Salesforce AppExchange offers over 5,000 apps, from e-signature apps to marketing automation apps.

Automation: Capabilities like Process Builder eliminate mundane tasks, enabling teams to focus on high-level priorities.

Example: Email follow-up automation freed a startup's sales team 15 hours a week.

Mobile Access: Salesforce mobile app allows teams to work remotely, a vital benefit for startups with remote workers.

Strong Security: Two-factor authentication and IP whitelisting safeguard sensitive customer data.

Scalable Infrastructure: Salesforce cloud infrastructure provides consistent performance, even with increasing numbers of users.

Real-World Use Cases

Case Study 1: E-Commerce Startup

Challenge: Handling high volumes of customer queries during sales campaigns.

Solution: Combined Service Cloud with Einstein Bots for auto-response and agent routing.

Results: 70% reduced response time, 30% increased customer satisfaction.

Case Study 2: Health tech Startup

Challenge: HIPAA compliance management of patient data.

Solution: Implemented Salesforce Shield for encryption and Audit Trail for tracking.

Results: Successfully cleared compliance audits, which fostered confidence among clients.

Conclusion

Salesforce provides companies with the technology and agility they need to build a scalable CRM solution from day one. From workflow simplification to actionable insights, it meets the individualized requirements that startups experience on their growth path. Salesforce Consulting Services can even be used to simplify further the implementation and customization process to maximize ROI. Begin your Salesforce implementation by setting priorities based on critical needs, taking advantage of low-code capabilities, and testing configurations in a sandbox. By adopting a systematic approach, your startup can unlock the full potential of Salesforce, improving efficiency, and scaling operations effortlessly.

[salesforcesblog]

🚀 Avoiding Common Salesforce Implementation Mistakes 🚀

Salesforce transforms how businesses manage operations and customer relationships. But without a proper strategy, implementation errors can lead to wasted resources, low adoption, and poor ROI. Here’s how to prevent common pitfalls:

✅ Poor Data Management & Migration

Audit and cleanse data before migration 🧹

Remove duplicates & standardize formats 🔍

Use tools like Salesforce Data Loader for accuracy 📊

✅ Lack of Stakeholder Alignment

Engage sales, marketing, and IT teams early 🤝

Set clear goals and communication channels 🗣️

Appoint a project champion to keep things on track 🏆

✅ Over-Customization

Start with Salesforce's built-in features ⚙️

Avoid excessive workflows and custom objects 🚫

Ensure scalability for future growth 📈

✅ Neglecting Security & Compliance

Set role-based access controls 🔑

Encrypt sensitive data & comply with regulations 🔐

Use Salesforce Shield for enhanced security 🛡️

✅ Skipping Rigorous Testing

Perform unit, integration, and UAT testing 🛠️

Test in a sandbox environment before deployment 🏗️

Monitor performance post-launch 👀

✅ Low User Adoption

Provide hands-on training and resources 📚

Use Trailhead for ongoing learning 🚀

Gather user feedback & optimize processes 💡

📌 Need expert help? Avoid implementation errors and maximize Salesforce ROI! Check out our guide: Read More

📞 Have questions? Contact us here: Get in Touch

[winklix]

What is Large Data Volumes (LDV) in Salesforce

In today's fast-paced digital world, businesses generate and manage an enormous amount of data. Salesforce, a leading CRM platform, helps organizations store, analyze, and utilize this data effectively. However, handling Large Data Volumes (LDV) in Salesforce presents unique challenges that require careful planning and strategic implementation. In this blog, we will explore LDV in Salesforce, best practices for managing it, and how businesses can optimize performance by leveraging expert Salesforce consulting in Sydney.

What is Large Data Volume (LDV)?

Large Data Volume (LDV) refers to datasets that contain millions (or even billions) of records. These massive datasets can impact Salesforce performance, leading to slow queries, inefficient reporting, and increased storage costs. Effective LDV management ensures smooth operations, optimized workflows, and improved user experience.

Challenges of Managing LDV in Salesforce

Organizations that deal with LDV often face several challenges, including:

Performance Issues: Large data volumes can slow down record retrieval, report generation, and dashboard performance.

Storage Constraints: Salesforce has storage limitations, and exceeding these limits can lead to additional costs.

Data Archiving: Retaining historical data without cluttering the active database requires proper archiving strategies.

Data Skew: Uneven data distribution can cause system inefficiencies and performance bottlenecks.

Search and Indexing Issues: Without proper indexing, querying large datasets can become time-consuming and inefficient.

Best Practices for Managing LDV in Salesforce

To overcome these challenges, businesses can implement the following best practices:

1. Optimize Data Architecture

Use custom indexes for frequently queried fields.

Implement skinny tables to speed up complex queries.

Use partitioning strategies to break down data into manageable chunks.

2. Implement Data Archiving Strategies

Archive old records that are no longer in active use.

Move historical data to external storage solutions or data warehouses.

Utilize Big Objects to store high-volume data efficiently.

3. Use Asynchronous Processing

Implement batch processing for handling large-scale data operations.

Leverage queueable Apex and future methods for background processing.

Use Salesforce Data Loader and ETL tools for bulk data operations.

4. Optimize Search and Queries

Avoid SOQL queries within loops to prevent performance issues.

Use indexed fields for filter conditions to speed up searches.

Implement Selective SOQL Queries to limit the number of returned records.

5. Leverage Salesforce Expertise

Engage with experienced Salesforce consultants in Sydney who can provide tailored solutions for LDV management.

Conduct regular performance audits and implement best practices to enhance efficiency.

Utilize Salesforce Shield for enhanced security and compliance in LDV environments.

Why Choose Professional Salesforce Consulting in Sydney?

Managing LDV in Salesforce requires specialized expertise to ensure scalability, performance, and cost-efficiency. Businesses in Australia can benefit significantly from engaging a Salesforce consultant in Sydney who understands local industry challenges and best practices. Professional consultants provide:

Customized solutions tailored to your business needs.

Performance tuning and optimization strategies for handling LDV effectively.

Data governance and security compliance recommendations.

Conclusion

Handling Large Data Volumes in Salesforce is a critical aspect of maintaining an efficient and scalable CRM system. By implementing best practices such as optimized data architecture, archiving strategies, asynchronous processing, and expert guidance, businesses can ensure seamless data management. For companies looking to enhance their Salesforce performance, partnering with a trusted Salesforce consultant in Sydney can be a game-changer.

If your organization is struggling with LDV challenges, consider reaching out to expert Salesforce consulting in Melbourne to streamline your data strategy and maximize Salesforce efficiency.

[education121]

Advanced Salesforce Shield: Encryption, Event Monitoring & Auditing

𝑅𝑒𝑎𝑑 𝑜𝑢𝑟 𝐿𝑎𝑡𝑒𝑠𝑡 𝐵𝑙𝑜𝑔:

𝐅𝐨𝐫 𝐅𝐫𝐞𝐞 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧:

𝐂𝐚𝐥𝐥: +91-9711526942

��𝐡𝐚𝐭𝐬𝐚𝐩𝐩: +91 82870 60032

[cloudycoders]

Build secure and robust Salesforce applications with Lightning Web Components.

LWC leverages the latest web security standards and enforces strict security rules, minimizing vulnerabilities and protecting your data. Rest easy knowing your applications are shielded against common web threats.

#LWC #Salesforce #LightningWebComponents #Security #WebSecurity #DataProtection #SecureCoding #Cybersecurity #Trust

Build secure and robust Salesforce applications with Lightning Web Components.

LWC leverages the latest web security standards and enforces strict security rules, minimizing vulnerabilities and protecting your data. Rest easy knowing your applications are shielded against common web threats.

#LWC #Salesforce #LightningWebComponents #Security #WebSecurity #DataProtection #SecureCoding #Cybersecurity #Trust

[snehalblog]

Comprehensive Insights into the CRM All-in-One Software Market: Trends Driving Business Optimization - UnivDatos

According to a new report by UnivDatos Market Insights, the CRM All-in-One Software Market was valued at approximately USD 25 Billion in 2023 and is expected to grow at a substantial CAGR of around 13% during the forecast period (2024-2032). This is mainly attributed to increasing acquisitions and strategic partnerships, as well as technological integration, becoming vital trends due to higher demands for products with broader characteristics and the necessity to cover a wider range of consumers. All these moves increase the ability to provide services that are supported by the application of AI, analytics, and automation. For instance, on September 05, 2024, Salesforce (NYSE: CRM), the world's #1 AI CRM, announced it had signed a definitive agreement to acquire Own Company, a leading provider of data protection and data management solutions. Own empowers organizations to ensure the availability, security, and compliance of mission-critical data, while unlocking new ways to gain deeper insights from this data.

Request To Download Sample of This Strategic Report - https://univdatos.com/get-a-free-sample-form-php/?product_id=68215&utm_source=LinkSJ&utm_medium=Snehal&utm_campaign=Snehal&utm_id=snehal

Small and Medium Enterprises (SMEs) Surge in the Market

Small and Medium Enterprises (SMEs) are expected to grow with a significant CAGR in the forecast period (2024-2032). This is mainly because of looking for low-cost and easily implementable strategies that enhance the efficiency of customer management. This segment is in the process of migrating to cloud solutions to reduce expenses and integrate the ability to expand and access remotely as they expand. SMEs prefer intuitive interfaces and automation, aspects that allow them to increase customer interactivity with little fuss involved. Also, the integration of CRM with e-commerce and mobile platforms strengthens them and offers them opportunities to deliver effective customer experience.

For instance, on March 12, 2024, Salesforce announced the general availability of Pro Suite, a flexible, scalable, all-in-one offering to help small businesses get started and scale on the #1 AI CRM. Powered by Salesforce’s Einstein 1 Platform and Data Cloud, Pro Suite helps customers grow their operations with one ready-to-use and easy-to-implement solution.

Here are five examples of government regulations, laws, and legal frameworks that influence the CRM All-in-One Software market:

· General Data Protection Regulation (GDPR) – European Union. This regulation went into effect on May 25, 2018. It specifies guidelines for the collection, storage and processing of personal information of customers for businesses that operate in the European Economic Area (EEA), and also for those outside the EU who deal with citizens of the EEA.

·         In addition, the law regulates the mechanisms for transferring the personal data of EU citizens to third countries. On July 16, 2020, the Court of Justice for the European Union (CJEU) declared the EU-US Privacy Shield invalid and affirmed that the Standard Contractual Clauses (SCCs) remain a valid transfer mechanism. Simply put, it means that if a business uses CRM or any other software that stores the personal data of EU customers in the US, this software has to rely on the SCCs for data transfers.

· Personal Information Protection and Electronic Documents Act (PIPEDA) – Canada. This act is the primary data protection law that covers all private sector organizations which manage any type of personal information.

· The Privacy Act 1988 (Privacy Act) – Australia. This law regulates the proper collection, management, storage and disclosure of personal information, both in the private and public sectors.

· California Consumer Privacy Act of 2018 (CCPA), Colorado Privacy Act, Utah Consumer Privacy Act and Consumer Data Protection Act (Virginia) – are the four primary laws concerning data protection in the US, as this country does not yet have federal data protection legislation.

Ask for Report Customization - https://univdatos.com/get-a-free-sample-form-php/?product_id=68215&utm_source=LinkSJ&utm_medium=Snehal&utm_campaign=Snehal&utm_id=snehal

According to the report, the impact of CRM All-in-One Software has been identified to be high for the Asia-Pacific area. Some of how this impact has been felt include:

The Asia-Pacific region is expected to grow at a notable CAGR in the forecast period (2024-2032) because of increasing demand for streamlined customer management solutions across industries. Adding to this, cloud-based CRM applications are preferred for its portability and minimum client cost and this is best suitable for the countries where the level of IT growth is dissimilar. The use of artificial intelligence to support growth is therefore enhanced by AI for auto insights and customer personalization, which are crucial for customer interactions. Moreover, the continuity with the use of mobile and social media is also considered as the companies can extend their market and operation to new levels and conditions suited for the Asia-Pacific region consumer’s behavior.

On March 1, 2023, Exeevo a global enterprise SaaS leader focused on the Life Sciences industry, announced its expanded partnership with Sanofi SA (NASDAQ: SNY) in China launching their next-generation unified omnichannel OneCRM customer relationship management (CRM) platform. This new solution OneCRM propels Sanofi China to the forefront of intelligent innovation as a digital-first market leader in China. It allows them to deliver outstanding customer experience and corresponding commercial results. Critically, Exeevo’s Omnipresence was the only solution that adhered to Chinese data privacy regulations including the Personal Information Protection Law (PIPL).

[cloudlabs]

How Does Salesforce Integration Work? A Step-by-Step Guide for Businesses

In today’s fast-paced business environment, companies rely on multiple tools and systems to manage operations, customer relationships, and data. Salesforce, one of the world’s leading Customer Relationship Management (CRM) platforms, offers powerful integration capabilities to connect these disparate systems seamlessly. But how does Salesforce integration work, and why is it essential for your business? In this guide, we'll walk you through the step-by-step process of Salesforce integration and explore its benefits.

What is Salesforce Integration?

Salesforce integration refers to the process of connecting Salesforce with other software applications, systems, or platforms to streamline workflows and enhance data sharing. This ensures that all business tools operate cohesively, providing a unified view of your data and improving operational efficiency.

Why is Salesforce Integration Important?

1. Improved Data Accuracy: By integrating systems, you eliminate manual data entry, reducing errors and inconsistencies. 2. Enhanced Productivity: Integration automates repetitive tasks, allowing your team to focus on strategic activities. 3. Better Decision-Making: A unified data view enables informed, data-driven decisions. 4. Scalable Operations: As your business grows, integrated systems can scale with you, supporting more complex workflows.

Types of Salesforce Integration

Data Integration: Ensures data consistency between Salesforce and other systems, such as ERP or HR software.

Business Logic Integration: Syncs business rules and processes across platforms, enabling seamless automation.

User Interface (UI) Integration: Provides a consistent user experience across multiple applications by integrating their interfaces within Salesforce.

Step-by-Step Guide to Salesforce Integration

1. Identify Your Integration Needs

Start by understanding what you want to achieve with Salesforce integration. Common goals include:

Syncing customer data across platforms.

Automating marketing campaigns.

Enhancing reporting and analytics.

2. Choose the Right Integration Method

Depending on your needs, you can select from the following methods:

AppExchange Solutions: Salesforce’s marketplace offers pre-built integrations for popular apps like Slack, QuickBooks, and HubSpot.

Middleware Platforms: Tools like MuleSoft or Zapier act as intermediaries to connect Salesforce with other systems.

Custom API Integration: For more complex or unique requirements, developers can use Salesforce APIs to build custom integrations.

3. Set Up and Configure Your Integration

Install Pre-Built Apps: If using AppExchange, install the app and follow the setup instructions.

Configure Middleware: Connect your systems through the middleware, mapping data fields and setting automation rules.

Develop Custom APIs: Work with your development team to build, test, and deploy API-based integrations.

4. Test Your Integration

Before going live, thoroughly test the integration to ensure data flows correctly and processes work as expected. Check for:

Data synchronization issues.

Performance bottlenecks.

Error handling and recovery mechanisms.

5. Monitor and Optimize

Once live, monitor the integration for any issues or opportunities for improvement. Salesforce provides tools like Salesforce Shield for monitoring data security and usage.

Common Challenges in Salesforce Integration

Data Silos: Ensure all relevant systems are included in the integration to avoid isolated data pockets.

Compatibility Issues: Some legacy systems may require additional effort for integration.

Performance Lag: Optimize data flows to avoid slowing down system performance.

Conclusion

Salesforce integration is a game-changer for businesses looking to streamline operations and maximize their CRM's potential. By following this step-by-step guide, you can connect your business systems effectively, improve data accuracy, and enhance overall productivity. Whether you opt for pre-built solutions or custom integrations, the key is to align the integration with your business goals.

Ready to supercharge your business with Salesforce integration? Start exploring your options today and unlock new levels of efficiency and growth.

Tags: Salesforce Integration, CRM, Business Automation, Data Integration, API Integration

[luellalux]

Te Amo Por Siempre - September 2013

Masterlist | AO3

September 2013

San Francisco, California

TechCrunch Disrupt 2013: Rumour Alert – Carissa Bautista May Be Attending

The tech world is buzzing with rumours that Carissa Bautista, founder of 714Analytix, might make a surprise appearance at this year’s TechCrunch Disrupt in San Francisco. Known in the industry as “Ghostie” for her disappearing acts, Bautista’s return to tech has been anything but quiet. Since launching 714Analytix earlier this year, she’s made bold moves, ruthlessly poaching top executives from major SaaS competitors like Salesforce and Oracle, sending shockwaves through the industry. 

As a teen prodigy, Carissa dropped out of MIT at sixteen to launch her first startup, HeartFire, disappearing from academia and then resurfacing with a company that revolutionized cloud technology. Her business acumen and vision attracted the investment and mentorship of Mark Zuckerberg, but even then, Bautista was known to vanish into her work, shunning the spotlight at every turn. She famously declined interviews, refused to be included in Forbes “30 Under 30” opportunity. When she sold Heartfire in 2009 for a staggering sum, she did what only "Ghostie" would—she withdrew from the tech scene without a word, opting for complete anonymity rather than enjoying her newfound fame. In 2010 she reappeared in the nonprofit sector as the founder of self-funded Reyes Bautista Foundation but largely remained behind the scenes.

Now, four years later, Bautista has waded back into the tech scene with her latest venture, 714Analytix, which leverages cutting-edge data analytics. Though she has yet to give any interviews or attend major industry events, her return is already sparking buzz in the tech community. Her rumoured attendance at TechCrunch Disrupt this year would mark her first public industry event since Heartfire’s sale, and speculation over her potential appearance has electrified this year’s lineup. Should she decide to attend, she would be joining industry icons like Marissa Mayer (Yahoo), Mark Zuckerberg (Facebook), and David Karp (Tumblr), all of whom are set to speak.

Bautista may not be scheduled onstage, but the very idea that she could appear is enough to turn heads. True to the "Ghostie" nickname, she’s kept her plans close to the chest, but one thing is certain: if Carissa Bautista shows up at Disrupt, she will make it an event the tech world won’t soon forget.

TechCrunch Disrupt was the ultimate arena for tech’s elite—where startups vied for funding and giants strategized the future. Carissa entered with her 714Analytix team, their unified confidence already sending a message: they were here to stake their claim. Amid the crowd’s buzz, she tapped into a part of herself that, up until this year, had seldom emerged since her Heartfire days. 

---

It was a sort of armour that she honed since her earliest years in schoolyards, MIT lecture halls, and the cutthroat startup world, a shield against those who doubted or resented her. She learned to guard her true self against industry giants, mentors, and competitors alike, even from Mark Zuckerberg, who had taught her to hold her ground against more influential forces– albeit inadvertently.

With a nod, she sent her team off to circulate, observe, and report on the competition, each one clear on their mission. 714Analytix had already rattled the market, forcing rivals to play catch-up, and their presence here was a warning—they weren’t slowing down.

Bracing herself, she took a deep breath. The armour was a necessary separation; she need it for moments like these. And just then, a familiar voice interrupted.

“Carissa?” She turned to see a Google executive she remembered from the days when Heartfire was the talk of Silicon Valley. He extended his hand as he smiled welcomingly. “It’s been too long.” 

She shook his hand. “Good to see you, James.”

“I’m glad you’re here. I heard you registered to attend with your new team. But,” he shrugged, “I had to see you here to believe it. Anyway, there’s a little off-the-books gathering happening with a few folks in your league. Interested?”

Carissa considered the invitation for a moment. Likely, this gathering would result in the same combination that seemed to permeate her experience in tech; a mostly male crowd where she was the youngest. In the end curiosity won out and she followed James into an exclusive part of the venue. 

When they stepped into the room, she immediately caught sight of a few familiar faces, founders of Twitter, LinkedIn, Spotify and so many others. Faces she hadn’t seen in years and from whose organizations she unapologetically plundered talent for the last several months to build her team. They weren’t exactly excited to see her, but she hardly cared. There was one among them that did seem genuinely pleased to see her, her former investor and mentor, Mark Zuckerberg.

“Ghostie!” he exclaimed as he approached her from the bar, his eyes lighting up at the sight of her. Shaking her hand enthusiastically, he added, “Back in the game and now back in the flesh. Been a long time since Heartfire.”

Carissa allowed herself a faint smile. They first crossed paths in 2007, when Heartfire was in its infancy and she was navigating the steep learning curve of founding a startup. Already established with Facebook, Mark had taken her under his wing. She had initially welcomed his experience, but it hadn’t taken long for her to chafe under his “guidance.” To her, it had often felt like interference.

“It was time to move on,” she replied, recalling the friction that had built between them in those last months before the sale. She thanked James for the invitation and let Mark guide her over to the bar.

“And now you’re re-entering the arena with a whole new company,” Mark commented as she ordered a Manhattan from the bartender. “Couldn’t shut it off, could you?”

Carissa knew what he was referring to, the mind of an innovator— especially in this industry— was never ever fully offline. “714 was meant to just be an internal tool for my foundation. But then, who could resist a scalable solution?” 

Mark chuckled, though she sensed an undercurrent beneath it, a reminder of their dynamic back in her Heartfire days. “Not just scalable,” he said, his tone shifting. “Aggressively scalable, by the look of it.”

She raised her drink, unfazed, the criticism glancing off her armour. “If I were a man, it’d be called ambitious. ‘Cause I’m a woman, it’s just aggressive,” she said coolly. 

Mark persisted as Carissa sipped her drink. “Well, you’re not exactly playing by the book, Carissa,” Mark replied with a hint of reprimand. “Poaching from your competitors and flouting non-compete agreements the way you do��”

“— Is how things get done,” Carissa cut in. “Everyone in this room has done the same. Not to mention the fact that you taught me that particular maneuver, remember? To get ahead, you can’t be afraid to make a few enemies.” She watched his face as he took in her meaning. In a way, she had taken his lessons and redefined them, applying her own rules.

“Touché,” he conceded. Years before, he had tried to shape her, to nudge her toward what he thought was best. Now, watching her execute her own vision without investors like him hemming her in, he seemed both impressed and maybe a little disarmed.

Glancing over his shoulder, Mark’s expression shifted from professional interest as he spotted someone. “David, over here!” he called, his tone bright.

Carissa followed his gaze until it landed on a tall and lean man with brown hair who was making their way toward them with a half smile. David Karp with his piercing blue eyes, framed by a sharp, angular face, held an intense curiosity as he joined them at the bar. 

“Carissa Bautista,” he said without preamble, offering his hand to her. “David Karp, Tumblr. I never thought I’d actually meet Ghostie herself.”

She briefly shook his hand. “Well, here I am,” she replied. Still faintly irritated with Mark, she shifted her focus to David.

“I’ve seen your platform, it’s impressive. Though your ‘kids’ aren’t happy with the sale of Tumblr to Yahoo, I hear.” She was referring, of course, to the devotees of David’s micro-blogging site who considered him a father figure and the fact that he had sold it to Yahoo earlier this year for just over a billion.

David chuckled. “Yeah, my kids don't love it but I am gonna stay on for a bit, in an advisory capacity.”

“Unlike Ghostie here with her infamous exits,” Mark said under his breath with a nudge to Carissa. 

“Release what no longer serves you,” Carissa replied evenly, unwilling to rise to Mark’s baiting. “That’s part of my innovation philosophy,” she added, a slight edge in her voice that indicated she wasn’t interested in indulging his barbs any further.

Mark seemed to take her meaning as he acknowledged the change in their dynamic since Heartfire. He bowed out with an invitation to them both for a dinner he was hosting that night, leaving Carissa and David to continue their conversation.

Their discussion flowed easily, touching on their paths in tech. David had left high school to focus on his career, while Carissa had done the same at MIT. Both had made billion-dollar sales at young ages—Heartfire to Google when Carissa was eighteen, and Tumblr to Yahoo when David was twenty-seven. They shared a strong, unspoken understanding, the kind that only two people who’d risen so rapidly could feel.

David was sharp, his questions revealing an inquisitiveness that matched her own. For once, she didn’t have to filter herself or soften her words. When she spoke about the infrastructure she was building at 714Analytix, David didn’t just follow—he was fascinated, his eyes lighting up with genuine interest as they discussed scalability, data ethics, and the power of analytics. A rare thrill surged through her as they talked, allowing her to share her intensity without reservation.

In a lull in their conversation, they both felt it, a kinship forming between them. They had experienced meteoric rises and understood the pressures that came with it. The main difference was that David seemed more at ease with public interaction than she ever would be. He was weeks away from sitting down for his interview on his inclusion in the Forbes “30 Under 30” list– something Carissa flatly refused to participate in.

“I asked them to exclude me from consideration when I was nominated,” Carissa admitted when David asked why she hadn’t appeared on the list herself despite her success in 2009.

 “You didn’t!” David laughed. “I didn’t even know you could do that. Why, though?”

“Not my thing. Press, interviews, talking about myself to the world.” She shrugged lightly. “I prefer to let my work speak for itself.”

He looked thoughtful. “I was honestly excited when I read that you were coming back into tech with 714Analytix. I’ve been following your career since Heartfire, then the sale… and even your foundation.”

David’s directness was refreshing in a world of posturing and power plays. She wasn’t used to this. “I don’t think there’s much to follow on me in terms of press,” she said slowly. She knew this to be true, given that she had never given an interview; whatever was out there was mostly conjecture or critique.

David nodded, clearly impressed. “An intentional move, I see.”

Carissa tilted her head slightly at this. “It’s just my way. Along with, move mountains in silence and do nothing by half measures.”

David shook his head in amusement. “You’re everything and nothing like I imagined,” he said, leaning back, thoughtfully tapping the rim of his glass. “Actually, Carissa, I’ve been eyeing a startup in London that’s doing interesting work with machine learning for predictive analytics. They’re tackling some really ambitious applications, and I’m meeting with them in the first week of October. I’d love your take on their approach—if you’re open to consulting.”

Carissa’s expression remained neutral, but her interest was piqued. Machine learning was a crowded field, but one with fascinating potential. “Consulting? For predictive analytics?” she asked, her tone cool but curious. “What makes you think I’d be interested?”

He chuckled softly. “Honestly, it’s just a hunch. I think your instincts could cut through the fluff and get straight to the core. You’re exactly the kind of mind that could see where their real value lies—and if it has legs.”

She allowed herself a slight nod, weighing the offer. “Alright. I’m in Belfast at the end of the month so I can swing by London after. But let’s be clear—I’ll be sending you an invoice for my time.”

“Absolutely,” he replied, raising his glass with a small grin. “I’d expect nothing less.”

There was a quiet understanding between them, both recognizing the possibility of a unique professional camaraderie. Carissa wasn’t entirely comfortable letting her guard down, but the prospect of working with someone who spoke her language, who understood the intricacies of tech without the usual pretense, was certainly interesting.

---

Tweets poured in, lighting up Twitter feeds with sightings of Carissa. Not that she would have known since she still refused to join any form of social media. Though, by day two, one of her execs did share some tweets with her between panels.

People are freaking out about Carissa Bautista at #DisruptSF2013. Not taking pics, just doing boss things, meeting folks, and staying mysterious 😎 #GhostieSighted #TechLegend

So, Carissa “Ghostie” Bautista was at Zuck’s welcome dinner last night AND at the panel today, but she’s evading every camera. Absolute legend. #TechCrunchDisrupt #714Analytix

Carissa Bautista spotted at the panel this morning. Ghostie is back in action. Ruthless moves, no photos, only power. #Disrupt2013 #Legendary

At the rate this was going, she supposed she should be thankful that Pedro hadn’t come across anything about her new venture. She had yet to tell him about it since she was waiting for the right time to tell him. Then again, he was so immersed in his role, in the world of Game of Thrones where his days were long and his mind was likely far away from her world.

Before the next panel started, she went to a quiet corner of the venue to check her phones.  First up was her work phone, which was for anything having to do with the foundation or 714. She pushed out directives to her teams and switched to her personal phone, checking the time. It was just after lunch in San Francisco—early evening in Belfast—usually the best time to catch Pedro as he wound down from his day. Unfortunately, after a few rings, the call went to voicemail.  It was happening more often lately, but she brushed it off, assuming he was just caught up on set.

When the voicemail tone played, her face softened, her guarded look slipping away. Her shoulders relaxed, and her usual armour faded, leaving an affection she reserved for him alone.

“Hey, it’s me,” she began, her voice softer than it had been all day. “Just checking in. I miss you and can’t wait to see you at the end of the month.” She paused, as if he might hear her warmth through the phone. “Call me when you can.”

After hanging up, she sent a follow up text before slipping both phones back into her bag. Her gentle manner vanished behind her protective shell as she straightened, her posture sharpening, her eyes focused, compartmentalizing her thoughts in the same way as her phones.

---

Belfast, Northern Ireland

Pedro’s dynamic with Lena had settled into a charged, playful rhythm, hovering near a line neither of them had officially drawn. She was magnetic—her charm and quick wit drew him in again and again. Their conversations veered beyond simple camaraderie, and Pedro found himself craving the thrill of the way she held nothing back.

“Still standing, Pedro?” Lena teased, sliding up beside him.

He flashed a grin. “Barely. But seeing you makes it easier,” he replied, letting his gaze linger with practiced ease.

“Shameless flattery,” she shot back, eyebrow arched. “After all those scenes today, you still need me to keep you in line?”

“Maybe I do,” he said, his voice lowering, his eyes meeting hers. “Or maybe I’m messing up on purpose—to get more time with you.”

She laughed, leaning closer to adjust the collar of his character’s signature robe, fingers grazing his skin and sending a shiver down his spine. “Sabotaging your own lines? Risky choice.”

He grinned wider, a spark of mischief in his eyes. “I don’t play it safe.”

She tilted her head, her gaze both amused and challenging. “You’re trouble, you know that?”

Pedro placed a hand on her waist, fingers grazing her side, daring her closer. “Only as much trouble as you’re ready for, Lena.”

She let out a soft laugh, leaning in until her lips brushed close to his ear. “Oh, I’m more than ready,” she whispered, her tone a challenge that made his pulse race.

His grip tightening just slightly at her waist. “That right?”

Lena eyed his lips for a moment. “Think you can keep up?”

“Oh, I’m ready,” he replied, his thumb brushing her hip, enjoying how she held her ground. “But the real question is... are you?”

They held there, close, the tension between them thick, neither one willing to break the spell. Her hands on his chest, fingers tracing along the edge of his robe, as though daring him to close the gap.

At last, she eased back, her eyes steady. “Same time tomorrow?”

“Wouldn’t miss it,” he replied, his hand sliding down as she stepped back.

She gave him a final, knowing smile. “Good. I’ll hold you to that,” she said, her voice laced with enough mischief to leave him wanting more.

---

Back at his flat, Pedro stood under the scalding water, bracing himself against the shower wall. He shut his eyes, but Lena’s image flooded his mind, vivid and relentless. He could see her clearly—her teasing smile, the way her hand lingered just a second too long, the fire in her eyes daring him. She was temptation incarnate, pulling him into a game he knew he shouldn’t play, but on set, he let it happen. 

His hand moved down his body, fisting his member, and he surrendered to his desire for Lena, letting it consume him. He pictured her pressed against him, her hands gripping his shoulders, her lips tracing his jaw. There was nothing soft or tender here, only lust—immediate and overwhelming. His movements grew sharper, each stroke fueled by the intensity of her imagined touch, until finally, he gasped her name. His release came sharp and sudden, but with it came the stark truth—he was way over the line.

Pedro stood motionless as the steam swirled around him. Guilt settled deep in his chest, suffocating and cold despite the heat. Turning off the water, he stepped out and grabbed a towel, his gaze falling on the fogged mirror. He wiped a hand across the glass and stared back at his own reflection, the realization hitting him with brutal clarity.

Carissa’s image surfaced in his thoughts. Her eyes, steady and full of trust, her smile that always reached him no matter how chaotic life felt. She was his center, the one who grounded him. The careless thrill he indulged with Lena, the flirting and reckless energy, was nothing compared to what Carissa meant to him. And yet, he had let it seep into his world.

He leaned against the counter, the room stifling now, his breath slow and deep as he tried to sort through the shame. His phone sat on the edge of the sink, her name glowing on the screen. Soon, she would be here. The games with Lena—whatever they were—had to end, left behind before they could creep any further into what he had with Carissa.

Exhaling, Pedro steadied himself. He couldn’t risk it—not for a fleeting moment of excitement that meant nothing. "Get your shit together," he muttered to himself, before picking up the phone and typing a message to Carissa.

I can’t wait to see you, querida. You’re everything.

---

Mood Music: Thrill is Gone - B.B. King

Pedro adjusted his costume in the trailer’s mirror, his movements deliberate, his mind elsewhere. The previous night’s shower still lingered in his thoughts—not the heat of the water, not the release, but the guilt that had risen in its wake. The clarity had been almost cruel in its sharpness. What had he been thinking? He wasn’t the man who blurred lines like this—not with Carissa, not with anyone. Carissa, with her steady love and unflinching belief in him, deserved better. She didn’t deserve to be tangled in the mess of his momentary infatuation with Lena.

And that’s all it had been: infatuation. A fleeting thrill. On set, Lena had been like a live wire—dynamic, alluring, magnetic in a way that seemed effortless. But now, Pedro felt like a man emerging from a fog, the pull of her presence no longer irresistible. What had once been exhilarating now felt hollow, the edges dulled by reality. He wasn’t here for this. 

Stepping onto the set, Pedro scanned the bustle of crew and cast. Lena was nearby, laughing with an assistant director. She spotted him, her smile brightening as she walked over.

“Morning, sunshine,” she said, her tone laced with its usual teasing charm. Her hand grazed his arm, the familiar gesture that once sent a jolt through him. Now, it felt like nothing more than an empty gesture.

“Morning,” Pedro replied, his voice even, a hint of distance slipping into his tone.

Her brow furrowed slightly, though she kept the playful edge in her voice. “You’re quiet today. Something on your mind?”

“Just the script,” he lied easily, holding her gaze for a beat before shifting his attention to the set beyond her. “Big scenes today. I want to make sure I nail them.”

Lena tilted her head, her lips curving in a way that once would have stopped him mid-thought. “Oh, come on. You don’t need to try so hard. You’ve got this. We’ve got this.”

“Yeah, thanks,” he said, his smile polite. He didn’t lean into her words the way he used to, didn’t let her charm take hold of him. Instead, he stepped back, creating a little space between them. “I’ll catch you on set.”

Her smile faltered, just for a second, before she recovered. “Sure,” she said lightly, though he caught the flicker of confusion in her eyes. “See you out there.”

As he walked away, Pedro felt the weight of her gaze following him. It had been weeks of playing with fire. But now, he couldn’t muster the same energy to engage. The thrill was gone, replaced by a quiet resolve. Lena’s allure hadn’t faded; it was his perspective that had shifted.

When they were called to rehearse, Pedro kept things professional, his focus on the work. He matched her energy, her intensity, but without the undercurrent of something unspoken. When the scene ended, Lena lingered, her body angled toward him, waiting for him to engage. Instead, he gave her a quick nod, offered a distracted, “Good work,” and walked off to confer with the director.

Days later, Lena’s bewilderment was palpable. She found him at the catering table, her tray in hand, her smile forced. “You’re avoiding me.”

Pedro shook his head, keeping his tone light. “Not at all. Just busy.”

“Busy,” she echoed, her tone skeptical, though she tried to keep it teasing. “Since when do you let work get in the way of fun?”

“Since now, I guess,” he said, grabbing a coffee and taking a step back. “You know how it is—tight deadlines. Gotta stay focused.”

She studied him, her eyes narrowing as if she were trying to decipher a puzzle. “Right. Focused.”

Pedro gave her a small, noncommittal smile, then turned to leave before the conversation could stretch into something heavier. He didn’t owe her an explanation—this was his line to draw, his boundary to reinforce. Whatever connection they’d had was built on proximity, shared time, and the heady buzz of filming. It had never been real, not like what he had with Carissa.

His phone became his anchor. Every chance he got, he messaged or called Carissa, listening to her, savouring her laughter. She noticed, too, a new closeness between them that brought her relief. “It feels like you’re right here with me,” she said during a late-night FaceTime, her eyes bright and expectant, her voice dovelike in its gentleness.

“Almost am, querida, just a little bit longer” he assured her, wanting nothing more than to have her in his arms again, grounding himself in her.

Since he could not celebrate her twenty-third birthday with her, he managed to get an early copy of The Code: The Power of I Will, a new book by former world champion surfer Shaun Tomson— signed by the author— which was not yet available to the public. It was just the type of thing she’d love. His publicist, bewildered by the random request, had pulled through thanks to their connections. Pedro sent Carissa the book along with an embarrassingly huge display of baby pink roses to her apartment and arranged for a cake from her favorite southern Californian bakery, Porto’s, to be served at her birthday dinner with her parents while she was visiting them in Newport Beach. 

As her visit to Belfast grew closer, Pedro prepared his flat, pouring all his attention into getting things just right. He cleaned, stocked up on her favorite snacks and a few local treats she’d never tried. With a grin, he added a box of condoms to the stash. They had only had three days together because of his filming schedule, and he planned to make the most of it. Pedro crafted a thoughtful itinerary with experiences he knew she would appreciate. This would be their time, a little bubble just for them.

---

Pedro arrived at the airport well ahead of the appointed time. He memorized the timing, knew her plane would be landing any moment, and he couldn’t stop glancing at the arrivals board, his anticipation building. When her flight status changed to “Arrived,” his pulse picked up, a smile breaking across his face as he scanned the sea of travelers pouring in. And then he saw her.

Carissa moved through the crowd, looking a bit rumpled, her eyes tired but still so striking. Her clothes were wrinkled, her hair a bit mussed, but he didn’t see any of that—she was here. She brightened, a slow, radiant smile gracing her entire face, her eyes lighting up just for him. His baby.

The moment she was close enough, Pedro swept her up, her feet lifting off the ground as he wrapped her in a hug that said everything they missed in the last two months apart. She let out a small laugh, her arms sliding around his neck as she melted into him, her body relaxing in his embrace.  They weren’t usually in the practice of public displays of affection but this was a special exception.

“Hey, baby. Missed you,” he murmured, his deep voice a low rumble against her ear as he held her close, unwilling to let go just yet.

Her hands moved to cradle his face, her expression just as overwhelmed as his. “I missed you too. So much,” she breathed, her voice barely a whisper.

Pedro set her down slowly but kept his arms looped around her, his hands resting on her waist as if he couldn’t bear to let her go even for a moment. She was small in his hold, barely reaching his shoulder, and he couldn’t resist leaning down to capture her lips in a lingering kiss, savouring her presence.

As they finally pulled apart, he took her bags from her. “How was the flight?” he asked, his gaze never leaving her.

“Long,” she replied with a small sigh. “I tried to sleep, but I ended up working for most of it.”

Pedro gave her a playful look of mock exasperation. “Working? Please tell me you didn’t bring your laptop with you.”

She laughed, nodding. “I had to,” she admitted, a glimmer of amusement in her eyes. “I’ve got a meeting in London about a startup right after I leave here.”

He groaned, dramatically shaking his head as he kissed the top of hers. “Of course you do,” he murmured, his voice soft but teasing. “I swear, you’d take that laptop with you to a deserted island.” He kept her close, his arm draped protectively around her shoulders as they made their way toward the exit.

When they reached the car, Pedro was quick to open the door for her, one hand braced against the top of the frame to make sure she didn’t bump her head as she got in.

Settling into the driver’s seat, he glanced over at her, his heart swelling as she adjusted herself comfortably, curling into the seat in a way that was both familiar and achingly sweet. He reached over, took her hand, and gave it a squeeze as if to assure himself that she wasn’t a mirage. As they pulled out of the airport, Carissa’s fingers found their way around his arm, her hand resting on his bicep like she wanted to keep him close, too. 

“I can’t believe you’re really here,” he said, glancing over at her with a soft smile.

A blush coloured her cheeks. “And for three whole days,” she murmured contentedly.

They went for a late breakfast in the city before he brought her to his flat. As soon as they stepped inside, he set her bag down, his eyes tracing over her face to catch her reaction. She took in the cozy, organized space with a nod, clearly appreciating the effort.

He reached for her, hands sliding up her waist, pulling her close, his voice low. “Welcome to Belfast, querida,” he murmured, leaning down to press his lips to hers. She tilted up to meet him, her fingers resting on his chest, a touch that made his heart kick up a beat. When they finally pulled back, Pedro brushed a thumb along her jaw, unable to keep the grin from spreading across his face.

“I just want to wash the plane off me,” she murmured, a hint of relief in her voice.

“Take your time,” he replied, stepping aside to let her go. 

She slipped into the bathroom, and Pedro exhaled slowly, feeling a deep calm settle over him like a second skin. She was here, finally, and for the next three days, he had her all to himself.

---

When Carissa emerged from the bathroom, her hair fell loose over her shoulders, her skin glowing and fresh. She wore one of his shirts he left folded on the bathroom counter for her, the hem brushing her thighs. 

She crossed the room toward him, her lips curving into a shy smile. Pedro reached for her immediately, his hands sliding around her waist, fingers slipping under the fabric to feel the warmth of her skin. She met his gaze with anticipation.

Pedro’s mouth found hers with an urgency that had been building for two months, a heat that blazed as they stumbled backward toward the bed, his hands roaming over her. He peeled off the shirt she wore and tugged her panties down. She matched his intensity, pulling his shirt up and off, revealing the lean muscles she knew so well and freeing him from his jeans and boxers the next moment.

By the time they reached the bed, Carissa was lying beneath him, her skin flushed, her eyes heavy-lidded as she peered up at him with an adoration that left him breathless. Pedro paused, taking her in, his heart pounding as he realized just how deeply he had missed this—missed her. 

“Ah, mi vida,” he murmured, his hands gliding down her waist before slipping down to her core. He groaned softly, his fingers exploring her folds with a thoroughness that sent sparks through her, his touch delicate but probing. She was wet, but so tight, the kind of tightness that spoke volumes about just how long it had been, and he couldn’t help the low growl that escaped him. “Shit, baby. I can’t believe I survived two months without you.”

She flushed, breathless, loving the way his words painted his need for her so vividly. “Don’t make me wait any longer, babe,” she whined. His fingers worked her a little more, feeling her slickness, luxuriating the way her body softened, adjusting to his touch.

Finally, when he felt she was ready, Pedro rolled on a condom, though his hands trembled slightly from restraint. Positioning himself, he took a deep breath, pressing into her, feeling that pussy fight to make room for him. 

Carissa gasped, her fingers clutching his shoulders as he eased in. Pedro groaned under his breath, the sensation so intense it made his head swim. “Oh, go slow,” she whispered, biting her lip, her eyes squeezed shut as she took him inch by inch.

He stilled, feeling the dizzying way she gripped him. He was trying to stay in control, but she felt too good, her heat surrounding him, making every nerve ending in his body sing. “Goddamn, Carissa,” he murmured, his voice rough, reverent. “You feel so fucking good.” He lowered his head to nuzzle her neck, his breath hot against her skin, and his words poured out in a litany of murmured praise. “Perfect. Tight as fuck. So damn good for me.”

As her body relaxed around him, she let out a sigh of relief, the discomfort melting into a growing pleasure that took over her senses. She gave him a small nod, encouraging him to move, and he did—slowly at first, each deep stroke building a rhythm that was as much about drowning moment as it was about reclaiming it. She tightened her legs around his waist, feeling his cock fill her, a blend of sensation that was overwhelming, grounding, exactly what she missed.

“Fuck, querida” he gasped, his cadence smoothing out as he lost himself in her, his hips moving with a steady, unrestrained urgency. Her hands clutched at him, her pleas of “need you”, “baby, please”, “don’t stop” coming in short, broken gasps that fueled his desire.

“You’re all mine,” he husked as he pressed his palm gently against her lower abdomen, feeling the pressure drive her to new heights. Her gasps became more desperate, her body responding to him, meeting each thrust with a hunger that matched his own. She whimpered as she reached the edge, her head tipping back as she moaned, “Oh, Pedro, I’m gonna—”

He felt her clench around him, her legs trembling, eyes fluttering shut as she moaned his name, and he buried himself deeper as he murmured, “Yeah, there you go, mi vida, there you go.”

She whimpered, her body tensing as her orgasm washed over her, each shuddering breath meeting his as she cried out, her pleasure cresting in waves that he rode, following her over that edge. When he finally let himself go, he held her tight, his release spilling into the barrier between them as he groaned, low and satisfied, his lips finding hers as he cradled her against his body.

In the afterglow, they murmured to each other, voices low, intimate. Carissa nestled against him, her fingertips brushing his chest. He watched her, absorbing each detail of her precious face as she looked up at him with heartrending devotion. The thought that he risked her for Lena echoed in the recesses of his mind. No, never would he let that come to fruition, not for Lena, not for anything in the world.

---

Eventually they headed out so Carissa could explore the city. Pedro took her to the Linen Hall Library, where she moved from one exhibit to the next, utterly absorbed. Her attention locked onto the Irish and Local Studies section, her fingers drifting over the old book spines as she skimmed titles and read passages, engrossed. Pedro watched her, a smile tugging at his lips, captivated by her hunger for knowledge.

She caught him looking and suddenly she looked self-conscious. “What?”

“Just enjoying the view,” he replied. “Seeing you like this… I love it.”

She blushed and gave a little shrug. “I can’t help it; it’s fascinating. And anyway, it’s your fault for bringing me here.”

Next, they walked through the Cathedral Quarter, eventually arriving at St. Patrick’s Church. Carissa’s face reverent at the sight, and as they stepped inside, she dipped her fingers in the holy water, making the sign of the cross with an ease that struck Pedro. She lit a candle and found a pew, bowing her head in silent prayer.

Pedro stood back, watching her as she moved through rituals so ingrained in her upbringing. She may not practice her faith as fervently as her parents hoped she would but she still looked peaceful, serene as she went through the rituals all the same. As she knelt, his heart swelled with a freshed certainty—this woman was his future. The desire to one day marry her, to make her his forever, rose up again within him, firm and unwavering. A faint guilt flickered in him for his on-set flirtation with Lena, but he pushed it aside. It had been a fleeting mistake, nothing more. Carissa didn’t need to know. He couldn’t bring himself to bring any hurt into their world.

As they left the chapel, Carissa was still glowing from the experience. Pedro reached for her, unable to resist pulling her close, his arm wrapping securely around her. He pressed a gentle kiss to her temple, savouring the scent of her hair, and she leaned into him, resting her hand over his heart, a loving touch. They walked in silence for a while, ensconced in the comfort of each other’s presence, before he lifted her hand and pressed his lips to it, a kiss filled with adoration.

”You’re going to win major brownie points with my parents at Christmas when you tell them you got me to go to church,” she said.

Pedro grinned, squeezing her hand as they strolled along. “Oh, I’m definitely going to bring it up. Probably over every course at dinner. ‘Yeah, Mr. and Mrs. Bautista, I even got your daughter to pray for me. I must be a keeper,” he said, making Carissa giggle as they headed to dinner.

From across 10th Street, Peter Dinklage spotted Pedro walking with a woman he didn’t recognize. He raised an eyebrow, noting the easy closeness between them, Pedro’s protective arm around her, the way she leaned into him. Interesting. He hadn’t known Pedro was seeing anyone, let alone someone who looked so much younger.

With a thoughtful nod, Peter continued on, piecing together the recent cooling between Pedro and Lena. This must be why.

---

The next morning, Pedro and Carissa set out on a hike through Cave Hill, aiming for a quiet day together before she left for London. They walked close but careful, sharing soft laughter and conversation without unnecessary touches, their mutual to keep things discreet.

As they rounded a bend, Pedro’s chest tightened. Just ahead were Lena, Peter, Kit, and Emilia, chatting and admiring the view. He forced his hand to stay by his side, shooting Carissa a quick look of reassurance.

“Pedro!” Kit called out, his grin broad. “Didn’t expect to see you here, mate!”

Pedro smiled casually, gesturing to Carissa with practiced ease. “Hey. This is my friend, Carissa. She’s visiting on her way to London.” 

Without missing her cue, Carissa greeted them with a polite nod. “Nice to meet you all.” 

Peter glancing between them, and though he said nothing, his smile held a knowing warmth as he extended his hand. “Pleasure to meet you, Carissa. What takes you to London?”

“Some consulting work,” she replied smoothly. “I figured I’d stop in Belfast since it’s been a while since Pedro and I caught up.”

Before Pedro could add anything, Lena tilted her head, her sharp eyes flicking between him and Carissa. “Oh you should have come on days that we’re filming,” Her tone was casual, but her words carried a hint of calculation. “That way you can see how popular he is on set.”

Pedro felt a spike of alarm go through him. “Lena—”

“Oh, don’t be shy,” she interrupted, her lips curling into a cold smile. “He’s such a flirt, especially with me. Had a girl feeling special for a moment there.”

The air grew taut. Peter’s brows lifted slightly, his gaze sliding briefly to Carissa. Kit and Emilia exchanged a quick look but seemed oblivious to the undercurrent.

Carissa’s smile didn’t waver, though her eyes were veiled of any emotion. “Pedro does have a way of making people feel at ease,” she replied.

Peter intervened, his response measured. “Carissa, I hope he’s shown you the best of Belfast.”

“He has,” Carissa said, her voice unwavering. “Thank you.”

Pedro shifted, his discomfort growing as Lena’s eyes settled on Carissa, assessing her like a puzzle missing a piece. Finally, he cleared his throat. “We should keep moving. Long trail ahead.”

After a few more strained pleasantries, Pedro and Carissa made their exit, continuing up the path. The laughter of the group faded behind them, but the tension lingered

Pedro looked over at Carissa, studying her face. Her expression was blank, but he knew her well enough to spot the faint crack beneath the surface.

---

Once they were much further up the trail, Carissa came to a halt and finally spoke.

“You’ve been flirting with Lena on set?”

Pedro stopped with her and shifted uncomfortably, glancing down as he spoke. “It was… yeah. But it didn’t mean anything, Carissa. Just harmless back-and-forth.”

“Didn’t mean anything?” she repeated, careful to keep her voice even. “To you, or to her?”

“To me,” he said quickly, though his voice sounded almost hesitant. “I don’t know what it meant to her, but I swear, it was nothing serious.”

She nodded, absorbing his words. “But you didn’t think to mention it, not once did it come up.”

His hands went to hips and his knee popped to the side, his discomfort clear. “I didn’t want to make something out of nothing. It… it didn’t matter, and I didn’t want to bring that into our time together.”

Carissa studied him, noting how his eyes darted away, how he shifted his weight. “So you decided what I should know and what I shouldn’t,” she said, more as a statement than a question.

“Carissa, come on,” he murmured, the colour rising in his cheeks. “It was just some stupid flirting. I didn’t think it would hurt you if you didn’t know about it.”

“Right,” she replied thoughtfully. “How about if I did the same thing? If I flirted with someone who works for me. Would that be something I should hide from you too?”

She saw his expression change immediately, his mouth pressing into a hard line. “No,” he admitted, his voice almost a whisper. “I’d hate it.”

Carissa watched him intently, dissecting his discomfort without blinking. “Then why’d you do it?”

Pedro shifted again, his voice barely audible. “I got caught up in it. In the energy on set, the excitement, the newness of it all. It was stupid. I wasn’t thinking.”

“Hollywood, right?” she replied, her tone even, almost clinical. “Easy to start believing your own hype.”

He winced at her words, his face flushing. “I’m not like that,” he protested. “It was just a lapse. It’s over.”

“Is it?” she asked. “Because this isn’t just about Lena. It’s about trust, Pedro. You decided it wasn’t important enough to tell me. I need to know how I’m supposed to believe it won't happen again?”

Pedro looked away, refusing to meet her eyes. She could tell he was struggling, maybe even realizing how thin his explanation was. 

“I need some air,” she said calmly, her tone dismissive. “I’ll meet you back at the car.” Without waiting for him to respond, she turned and walked down the trail alone, her mind racing. 

Pedro stood there, rooted to the spot, her words echoing in his mind. He knew Carissa’s sharp mind could cut through anything, but he hadn’t been prepared for the detached precision with which she dismantled his excuses. Watching her retreating figure, he was struck by a pang of something deeper than guilt—fear. Fear that this misstep might have cost him the only person he could see a future with.

--

They met back at the car in silence. Pedro had arrived a few minutes before her, the tension building as he waited, not sure what to expect. Carissa approached without fanfare, her expression unreadable, and climbed into the passenger seat without a word, staring straight ahead.

Pedro’s pulse pounded, the silence filling the car feeling leaden with every passing second. He peeked over at her, but her face gave away nothing. The demeanor she had on the trail still lingered, making him feel as if he were speaking to someone entirely new.

He took a breath, his hands gripping the steering wheel. “Can you please say something? I don’t know what you’re thinking. I don’t know if you’re angry, if you’re breaking up with me or…?”

She turned her head slightly, her expression still level. “I’m not angry, Pedro. Anger doesn’t do anything for me,” she replied. “I’m disappointed. Disappointed, because I didn’t think you were the type to get caught up in yourself like this. But,” She paused, sighing slightly. “I get it. This is your big break. I know what it’s like to lose yourself in that kind of whirlwind.”

Pedro looked over at her, his brow furrowing as she continued.

“When I started Heartfire, I buried myself in my work. My life was solitary until investors came into the picture, and even then, I lived in my head and in thousands of lines of code. I know what it’s like to get so wrapped up in your world that it’s all you can focus on,” she said quietly, looking out the window. “I just wish you didn’t get so wrapped up in it that you lost sight of us.”

His chest tightened. “I’m so sorry, Carissa,” he said, his voice laden with regret. “I really am. I messed up.”

She nodded slightly, processing his words. “But how do I trust that this won’t happen again? What happens when you’re cast in something even bigger, like Marvel and your scene partner is Scarlett Johansson or —?”

Pedro raised his eyebrows, momentarily distracted. “You think I could do Marvel-level stuff?”

Carissa shot him a slightly annoyed look. “Yes, Pedro, I know you have it in you.”

He blinked, her confidence in him catching him off guard, before he refocused on the conversation. “I promise, it won’t happen again. I’ll set boundaries, and I’ll hold them. I’ll be more transparent with you. If I feel things getting out of hand, I’ll tell them I’m seeing someone, and it’s serious. Please trust me to do that.”

Carissa studied him for a moment, her gaze sharp and thoughtful, as if she were weighing his words carefully. Finally, she let out a sigh, her expression softening just slightly. “Okay. I’m choosing to trust you, Pedro, because I love you. But please, don’t make a fool out of me.”

Relief washed over him, and he reached out to take her hand, brushing his thumb over her knuckles. “I won’t,” he promised. “I swear, I won’t.”

They sat in silence for a moment, his hand holding hers, both of them feeling the gravity of her words.

---

After a day of sightseeing around Belfast, Pedro and Carissa settled into a cozy restaurant for dinner. As they sipped their wine, Carissa looked at him, her fingers tracing the rim of her glass.

“In the spirit of transparency, there’s something I need to tell you,” she began.

“Oh?” he replied, raising an eyebrow, curiosity sparking in his eyes.

Carissa hesitated briefly. “I should have told you sooner, but I wasn’t sure how you’d react. Earlier this year, I started a new company.”

Pedro’s eyebrows shot up. “You did?”

She took a breath. “It’s a data analytics startup. I developed an internal tool for the foundation to track and manage funding, hours worked, volunteer time, materials, all of it. Since I’m self-funding, I needed something to ensure all resources being used properly.”

Pedro nodded, leaning in. “Yeah, I remember you mentioning that way back. Are you saying you commercialized it?”

Carissa nodded, a hint of pride in her eyes. “I did. I found ways to scale it and thought other nonprofits could use it too. So I brought it to market, originally intending it for nonprofits. But, you know me,” she gave him a rueful grin. “I don’t do things halfway. I hired a team and I’ve been working on it for months alongside the foundation. That’s why I went to Disrupt earlier this month. I went with my team—for my startup. It’s called 714Analytix.”

Pedro grinned. “You’re amazing. But why didn’t you tell me? I would’ve loved to support you from the start.”

She looked down, collecting her thoughts. “I didn’t want to take up all the air in our relationship. I wanted to tell you. But then you got this role, and I thought it was better to keep things balanced.”

Pedro sensed there was more to it and reached across the table, taking her hand reassuringly. 

“I didn’t want you to feel intimidated. That’s how guys reacted to me back in school and when HeartFire took off. I just, didn’t want that with you.”

Pedro laughed, shaking his head. “Carissa, I’m not like those guys. I’m so proud of you, babe. I mean it.” He eyed her fondly then added, “You can’t sit still, can you?”

“No, I guess I can’t.”

“The things you do, querida—they deserve to be celebrated. Take up all the air you need. There’s more than enough space in this relationship for both of us. Don’t ever shrink yourself because of me, alright?”

She exhaled, her shoulders relaxing, relief clear on her face. “Thank you for being cool about it.”

He regarded her proudly. “Why wouldn’t I be? I’m in love with a strong and capable woman.”

Carissa blushed and bit her lip, knowing there was one more thing she needed to tell him. “Well… there’s more.”

Pedro’s eyebrows shot up again, and he leaned forward, eyes glinting. “Are you adopting orphans now?”

She laughed, shaking her head. “No, it’s not that. But there’s chatter in the industry about me. A few articles, some criticism on how I do business. I haven’t given any interviews—you know that’s not my style—but in tech, as a woman, the reception isn’t always fair.”

Pedro’s expression softened. “Well, I know who you are. You’re a damn badass, baby. That criticism? It’s just noise.” He waved a hand through the air as if to swat away said noise. 

Later that night, as Carissa took a shower, Pedro’s curiosity finally got the better of him. He picked up his phone, searching for articles and tweets mentioning Carissa and 714Analytix.

The headlines were sensationally harsh. "Carissa Bautista: Tech’s New Power Player or Ruthless Disruptor?" “Ghostie’s Unrelenting Comeback”, “A Woman at the Helm, Stirring Silicon Valley’s Waters.” He scanned the descriptions—aggressor, cutthroat, unyielding. Each word hit with an undeniable slant, tinted by bruised male egos. The unmistakable tone made him smirk, knowing the woman behind these headlines. To him, Carissa was warmth, light, kindness—a force, yes, but a gentle one, and the sharp words used to describe her felt like the misunderstandings of people who would never know her the way he did.

One word, however, appeared often enough to make him chuckle: “Ghostie.” It was an endearing touch, a soft edge to the harsher commentary, and he couldn’t resist teasing her about it.

When Carissa emerged from the bathroom, he looked up with a mischievous gleam. “Hey, Ghostie,” he called, grinning.

She groaned as she walked over. “You read them, didn’t you?”

“Yeah, I did,” Pedro said, pulling her close, letting his hands slide down her arms as he spoke. “And despite all the things they have to say about you, they’ve given you an adorable nickname.”

Carissa huffed, her cheeks tinged pink from embarrassment. “They could just call me by my name. I dont get why I have to have a moniker while everyone else in my industry is referred to by their actual names.”

His hand slid down to the small of her back, pulling her flush against him. “Listen to me,” he murmured, voice a deep, soothing hum against her ear. “Out there, they can say whatever they want. Remember, it’s just noise. But with me, querida, you don’t have to be anyone else but you.”

A warmth spread through her as he held her close, his touch tender, his words soothing. Pedro was the one person with whom she didn’t have to be anything other than herself.  With him, he could let her guard down, let herself be vulnerable in a way that felt like freedom. Freedom to simply be… Carissa.

---

On Carissa’s last day in Belfast, as they wandered the city streets one final time, Pedro seemed deep in thought, a hint of anticipation in his gaze. Finally, he stopped, took her hands, and looked at her intently.

“So, I checked in with the production team,” he began, his voice casual but carrying a weight that made her listen closer. “Turns out my schedule’s been adjusted, and I’ll be wrapping a week early here. That means I’ll have a couple of free days before heading to Croatia for the next leg.”

Carissa’s curiosity sparked, her eyebrows lifting slightly as she waited, sensing he was leading up to something.

“I was thinking… we’ve both been traveling so much this year,” he continued, his thumb lightly brushing over her knuckles. “We’re always in different places for filming, auditions, foundation work—and now your startup.” He took a steadying breath, his eyes fixed on hers. “But we haven’t actually taken a trip together, just for us. So, how about meeting me in Paris at the end of October?”

“Paris?” She nodded without hesitation, her answer immediate. “Of course, I’d love that.”

He chuckled, pleased by her quick response. “Are you sure your boss will let you take time off?”

Carissa laughed, shaking her head, the sound bright and unrestrained. “I think she’ll work it out. She’s pretty accommodating when she needs to be.”

Pedro’s smile widened, pulling her closer. “Good,” he murmured, pressing a gentle kiss to her forehead. “I don’t want to go that long without seeing you again, querida.”

They lingered, wrapped up in the promise of their reunion, the unexpected getaway turning their parting into something to look forward to, knowing that Paris would be waiting.

---

Mood Music: I Walk the Line - Halsey 

In the warm glow of the bathroom light, Carissa stood at the counter, trying to finish her bedtime routine, but Pedro, ever impatient, couldn’t seem to wait. He came up behind her, hands reaching to slide her shirt over her shoulders and down her arms. She sighed, letting him undress her, every inch of her skin coming alive under his touch. 

When her top and panties slipped to the floor, he ran his hands down her bare sides, his mouth pressing against her neck as he whispered, “You’re taking too long to come to bed.”

A shiver ran through her as he guided her hands to the countertop, positioning her so that she could see them both in the mirror. His eyes were locked on her reflection, filled with an intensity that made her pulse quicken. One of his hands slid down to her center, fingers exploring her slowly, making her breath hitch as he found her already warm and willing for him.

“Look at you,” he murmured, voice thick with admiration as he pushed her gently forward. “You’re so beautiful like this.” His other hand found its way to her breast, massaging, kneading as his gaze remained fixed on her in the mirror. 

He entered her slowly, both of them watching as he filled her. She let out a quiet gasp, adjusting to him, feeling him in a way that stole her breath. Each movement sent pleasure coursing through her, and she could barely manage a response as he whispered teasing encouragement.

“You okay, querida?” he asked, his fingers working her clit in perfect rhythm with his deep thrusts.

Her mouth opened, but she could only manage a few breathless, trembling sounds, unable to form a coherent answer. He grinned, clearly pleased, his own arousal spiking as he listened to her struggle to speak.

“Yeah, I know,” he whispered, voice rough against her ear as he watched her fall apart, trembling beneath him. “Feels too good, doesn’t it?”

Carissa could only nod, her breathing ragged, eyes half-lidded, as his fingers moved faster and he drove himself deeper into her, pushing her closer to release. His free hand continued to knead her breast, but as she neared the edge, he slid that hand up to her neck, tilting her head to the side, exposing the smooth expanse of her throat.

“Come on, baby. Give it to me,” he murmured, his lips grazing her neck, teeth nipping the sensitive skin. He left his mark there, sucking just hard enough to send her right off the precipice, her body arching as he guided her through the high, her moans barely held back as she lost herself completely. Pedro watched her through it all, his own restraint slipping as her climax pulsed around him.

Their passion carried them to the bed where Pedro took his time, his mouth trailing down her body with reverence, each hickey strategically placed, overwhelming her senses. Carissa lay beneath him, her fingers tangling in his hair as his tongue swirled against her clit, his fingers curled just right inside her. Pedro alternated dizzyingly between sucking on his clit and lavishing it with his tongue while his fingers stroked her pussy with just enough pressure. With a desperate cry, her back arched off the bed as her orgasm pulled her under. He stilled her quaking thighs against his shoulders with both hands as his tongue dipped lower to her entrance to savour her release.

Slowly, he eased her legs down, pressing gentle kisses along her inner thighs before shifting his weight and moving up her body. “More,” he murmured, his eyes almost pitch black with desire. His lips found hers and she could taste her release on his tongue. Her hands on either side of his face, she simply dissolved into him as he gripped her hips and shifted her against him. He pulled back a fraction to whisper “Gimme one more, mi amor.”

“Take it,” Carissa gasped, her voice fractured with need.

As Pedro guided himself into her, he was captivated by the way her body welcomed him, sending sparks through him as he watched her expression shift—her lips parted, soft whimpers escaping with each thrust. He reached down, lifting her legs up, flush against his torso so her ankles rested just over his shoulders. Then, taking one of her wrists in each hand, pressing them flat against the bed, he dragged out each stroke. 

“Eyes on me, mi vida,” he commanded in a low voice.

She obeyed, her gaze locking onto his, brows knitting together in sheer pleasure as he drove into her pussy, hitting a spot that made her cry out.

“Oh God, babe,” she keened wildly, her hands gripping the sheets beneath them. Her pleasure was a symphony, building with each motion, and he could feel her nearing the edge again, fluttering around him as her breath grew ragged.

"That's it, querida," he whispered, his voice thick with naked desire. "Come all over me."

With one final thrust, Carissa shattered, her body quaking as she came again. Her walls stuttered around his member as a helpless moan escaped her lips. Pedro held her steady, drinking in the sight of her lost in pleasure, her face flushed, her eyes half-closed, her body taut with ecstasy. 

As the waves began to take him, he lowered her legs, wrapping them around his waist, his hips slowing as he kept thrusting into her, each stroke deep and perfect. He buried his face in the curve of her neck, his breath hot against her skin, and in those final moments, he pressed his lips to her, sucking gently, biting just enough to leave his mark. The hickey blossomed beneath his lips as his cum filled the condom separating them, his body shuddering.

For a long moment they didn’t move as they caught their breath. Pedro let out a soft groan as he carefully pulled out reluctantly, as though letting go of the connection felt impossible. Disposing of the condom, he grabbed one of his shirts and returned to her, slipping it over her shoulders with gentle hands.

“There,” he murmured, brushing his thumb over her arm before bending to pick up her panties. “These too.” His lips tipping into a faint smile as he handed them to her.

Once she was dressed, he pulled on a t-shirt and boxers, then slid back into bed, wrapping her in his arms. She curled into his side, her head resting on his chest, her fingers lazily brushing along his ribs. “Three days went by so quickly,” she muttered sadly.

“Yeah,I hate that you’re leaving tomorrow,” he said in a low murmur. “But Paris isn’t far. Just a few weeks—”

He paused, glancing down when he heard her soft, steady breathing. Her hand had gone still against his chest, and her lashes rested against her cheeks, her face relaxed in sleep. A quiet laugh escaped him, warm and filled with affection.

“Of course you’d fall asleep right when I’m talking,” he whispered. He pressed a kiss to her temple, his voice tender as he murmured, “Goodnight, baby.”

Holding her close, Pedro let the quiet settle over them, the weight of her warmth against him lulling him into his own peaceful sleep.

---

The early morning light hadn’t even touched the horizon when Pedro quietly rose, moving through his flat in the dim glow of a bedside lamp. It was only 3:30 in the morning, but Carissa stirred as he carefully packed his bag for set. He glanced over, seeing her tracing her fingers over the faint marks he left on her neck. She wasn’t shy about them; in fact, she almost seemed to wear them proudly. The sight stirred something deep in him—a satisfaction, a possessiveness, and a profound tenderness.

Carissa looked up at him, her eyes a bit misty, the lingering sadness of their upcoming separation unmistakable. Pedro's heart tightened painfully at the sight of it and he moved to her side, sitting down on the edge of the bed. Wordlessly, he gathered her into his arms, pressing soft kisses to her forehead, her cheeks, tracing her face with gentle affection, as if each touch could somehow stave off the ache of their impending goodbye. His thumb stroked her cheek in slow, tender circles, his voice a warm murmur meant only for her ears.

“Baby, I’ll give you anything you want if you don’t cry,” Pedro whispered, his voice full of playful affection, but there was a sincerity there too.

She managed a little smile, though a single tear still slipped free. “Too late,” she murmured with a faint laugh, brushing at her cheeks even as he kissed the tear away.

“No matter,” he whispered against her skin, pulling her closer, his breath warm and comforting. “Just think about what you want and tell me when we get to Paris.” He tilted her chin, looking deep into her eyes, a silent assurance between them that he was hers in every way, no matter the distance.

She melted into his hold, and he let her stay there as long as she wanted, soaking in the moment. Eventually, he had to leave, and with a few final kisses, he pulled himself away, letting her drift back to sleep with a final whispered, “I love you, baby.”

By the time she awoke again with the sun shining brightly, Pedro was already gone. She took her time getting ready, dabbing concealer over the visible marks Pedro left on her, smiling to herself, knowing they were there just beneath the surface.

She locked up, slipping his key back into its hiding spot. As her cab pulled away toward the airport, she carried those last three days close, knowing they were enough to carry her through until Paris, where they would meet again.

[salesforce-blog]

DataArchiva is now compatible with US Government Cloud, GDPR, and Salesforce Shield

It has been an exciting last few months for DataArchiva. After going live in the AppExchange few months back and quickly grabbing many eyeballs, the application is now regularly adding new features and functionalities into its array of offerings. The recent Gartner listing in their market guide was a huge boost for DataArchiva and soon they added three more feathers in their cap. Now the only Salesforce native data archiving solution, ‘DataArchiva’ is compatible to work with US Government Cloud, GDPR, and Salesforce Shield. Read More

[southlondonpress]

I feel like I'm forced to ignore my calling? I cried cos I saw some picture of a mouse looking at the stars and I have a formal hearing tomorrow at work for performance or whatever and I'm dreading it. all I want to do is music and every day I think about music so much and it's all Ive ever cared about really from when I was a kid. Im a true heart artist and i know I'm destined for it. I can't help but wonder if I should stay in this matrix corporate job. God has BEEN telling me to leave and the signs are getting bigger and bigger (I had to go and visit a waste treatment facility recently and I still feel dirty. Literal shit everywhere, alie thats God's sense of humor 😂 blessed me at the same time though though cos my maniacal manager had some illness and couldn't come that day). After this formal hearing it's only a matter of time before they slap the next one on me so why am I delaying the inevitable. I don't have it in me to look for another job cos it'll be the same but I also can't afford to be jobless. I'm glad I know I'm autistic now though that changes the game. I'm going to look into stuff I can be awarded for that and hope for the best.

I just know tmrw my attempts at shielding myself from their energy will come across as me not caring or being rude or something lol. Im proud of myself for doing a good job of reminding myself of my inherent value. I'm good at things that I find valuable to me. Not my fault that's not Salesforce and providing value to stakeholders and being able to fake be friends with people who lean on false hierarchies so radiate absolutely awful sociopath energy 😂 they're making me feel like IM the problem when really it's their whole company that's in the shit bruv how is that my fault 😂 new ceo every year u run a literal monopoly on water and still can't profit? sounds like a skill issue

[insightsciences]

Salesforce, Blue Shield CA partner to create an AI-focused healthcare approval system

Salesforce and Blue Shield of California have co-created an AI system they say will not automatically deny care claims for patients. Source: Salesforce, Blue Shield CA partner to create an AI-focused healthcare approval system

[yantainc]

Salesforce Security Best Practices | Yantra Inc.

Fortress Salesforce: A Guide To Impregnable Salesforce Security

In today’s digitally driven landscape, protecting your Salesforce data is paramount. As a leading cloud-based CRM platform, Salesforce empowers businesses to manage customer interactions, but robust security measures are essential to mitigate risks and safeguard sensitive information. This blog delves into Salesforce security best practices, equipping you to create an impenetrable fortress around your valuable data. 

Understanding The Threat Landscape

Before embarking on your Salesforce security journey, it’s crucial to recognize the potential adversaries: 

Cybercriminals: These malicious actors employ a range of tactics, from phishing attacks and malware to social engineering, to gain unauthorized access to data.

Accidental Insider Threats: Unintentional data breaches can occur due to human error, such as sharing login credentials or neglecting to follow security protocols.

Negligence: Lax security practices, like weak passwords or inadequate access controls, can leave your data vulnerable.

The Bedrock Of Security: Core Principles

There is a set of foundation principles that help us construct Salesforce security best practices. These include: 

Defense in Depth: Implement multiple layers of security to create a robust barrier against breaches. Even if one layer is compromised, others can still hinder attackers.

Least Privilege: Grant users only the minimum level of access required to perform their jobs. This minimizes the potential damage caused by unauthorized access.

Data Encryption: Encrypt sensitive data both at rest and in transit to ensure confidentiality even if intercepted.

Continuous Monitoring: Regularly monitor user activity, system logs, and potential security vulnerabilities to identify and address threats promptly.

Security Awareness Training: Educate your users about cyber threats, best practices, and how to report suspicious activity

The Arsenal of Security: Essential Practices

Multi-Factor Authentication (MFA): Add an extra layer of protection beyond passwords by requiring a secondary verification step, such as a code from an authenticator app.

Strong Password Policies: Enforce complex passwords with a minimum length, character variety, and regular password changes to deter brute-force attacks.

IP Address Restrictions: Limit login attempts to designated IP addresses, typically within your corporate network or VPN, to prevent unauthorized access from outside locations.

Session Management: Set session timeout limits to automatically log out inactive users, reducing the risk of unauthorized access if a device is left unattended.

User Access Controls: Utilize profiles and permission sets to grant users access to specific data and functionalities based on their roles. Periodically review and update access privileges to ensure continued appropriateness.

Field-Level Security: Control visibility and editability of specific data fields within objects, ensuring users only see and modify what’s pertinent to their tasks.

Data Encryption: Leverage Salesforce Shield Platform Encryption or Data Loss Prevention (DLP) to encrypt sensitive data both at rest and in transit, rendering it unreadable even if intercepted.

Event Monitoring and Logging: Enable comprehensive event monitoring to track user activity, login attempts, and data modifications. Maintain detailed logs for forensic analysis and anomaly detection.

Regular Security Audits and Penetration Testing: Conduct periodic salesforce security assessments to identify and address potential vulnerabilities. Penetration testing simulates real-world attacks to evaluate your defense’s effectiveness.

Backup and Disaster Recovery: Establish a robust backup and disaster recovery plan to ensure business continuity in case of unforeseen events like data loss or system outages.

Security Awareness Training: Educate your users on common cyber threats, phishing schemes, Salesforce security best practices, and the importance of reporting suspicious activity.

Third-Party App Security: Scrutinize third-party apps integrated with Salesforce to ensure they adhere to robust security standards.

To Read Full Blog Visit- Salesforce Security Best Practices | Yantra Inc.

[winklix]

Effective Strategies for DevOps Teams Deploying Salesforce Agentforce 2.0

Salesforce Agentforce 2.0 is a powerful platform designed to streamline customer service operations and enhance agent productivity. For DevOps teams tasked with implementing and managing this solution, adopting best practices is essential to ensure a smooth deployment, optimized performance, and long-term success. Below are key recommendations to guide your DevOps team through the implementation process.

1. Understand the Platform and its Capabilities

Before diving into the implementation, invest time in understanding the core features and functionalities of Agentforce 2.0. Leverage Salesforce’s documentation, training modules, and community resources to:

Learn about Agentforce’s key features like Omni-Channel Routing, AI-driven insights, and Workflow Automations.

Familiarize yourself with the platform’s integration points, especially if you’re connecting it with existing CRM or ITSM systems.

Identify configuration versus customization opportunities to align with business needs.

2. Collaborate Early with Stakeholders

Success starts with collaboration. Engage with stakeholders such as customer support managers, IT teams, and end-users early in the process. Conduct workshops or discovery sessions to:

Gather requirements and prioritize features.

Understand existing workflows and pain points.

Ensure alignment between technical implementation and business objectives.

3. Adopt an Agile Implementation Approach

Given the iterative nature of most Salesforce deployments, an agile approach ensures continuous improvement and quick feedback. Key practices include:

Breaking down the implementation into manageable sprints.

Setting up regular sprint reviews with stakeholders.

Using feedback loops to refine features before full deployment.

4. Automate CI/CD Pipelines

Continuous Integration and Continuous Deployment (CI/CD) are critical for a seamless implementation. Use tools like Salesforce DX, Git, and Jenkins to:

Version control metadata and customizations.

Automate testing and deployments across environments.

Reduce the risk of manual errors while improving deployment speed.

5. Ensure Data Integrity and Security

Data is at the heart of any Salesforce application. Prioritize data integrity and security by:

Conducting thorough data audits before migration.

Setting up field-level, object-level, and record-level security as per organizational policies.

Using tools like Salesforce Shield for encryption and event monitoring.

6. Leverage Sandbox Environments for Testing

Sandbox environments are invaluable for testing configurations and integrations without impacting production data. Follow these guidelines:

Use Full or Partial Copy Sandboxes to simulate real-world scenarios.

Perform rigorous User Acceptance Testing (UAT) with actual stakeholders.

Validate integrations with external systems thoroughly.

7. Utilize Built-in AI and Analytics Features

Agentforce 2.0’s AI-driven tools, like Einstein AI, provide actionable insights to improve customer service. Ensure your implementation maximizes these features by:

Training models with relevant data to enhance predictions.

Setting up dashboards to monitor agent performance and customer satisfaction.

Using analytics to identify trends and optimize workflows.

8. Train Your Team and End Users

The best technology is only as effective as its users. Invest in comprehensive training programs:

Provide role-specific training for agents, admins, and managers.

Create a knowledge base with step-by-step guides and FAQs.

Schedule refresher sessions post-launch to address new updates or challenges.

9. Monitor Performance and Gather Feedback

After deployment, ongoing monitoring and feedback collection are vital. Use tools like Salesforce’s Health Check and AppExchange monitoring solutions to:

Identify bottlenecks in workflows.

Monitor system performance metrics.

Continuously gather feedback from agents and stakeholders to improve processes.

10. Plan for Scalability and Future Upgrades

Agentforce 2.0 is designed to grow with your organization. To future-proof your implementation:

Regularly review and update workflows as business needs evolve.

Stay informed about Salesforce’s roadmap and new feature releases.

Plan for scalability, ensuring infrastructure and licenses can support future growth.

Conclusion

Implementing Salesforce Agentforce 2.0 requires a thoughtful, well-coordinated approach that aligns technical execution with business objectives. By following these best practices, DevOps teams can ensure a successful deployment, delivering value to both customer service agents and the organization as a whole.

Remember, the implementation process is not a one-time effort but an ongoing journey toward innovation and excellence in customer service. Stay agile, stay collaborative, and stay committed to continuous improvement.